What if Che had access to social media platforms?

Che Guevara was a very well known figure of the Cuban Revolution. His features, frozen in time for more than 40 years, bolted to the forbidding Ministry of the Interior in the form of a gigantic sculpture, must be among the most recognisable in modern history. Ernesto "Che" Guevara might not have become so famous were it not for that image. He probably would not be the subject of a four-hour, two-part movie epic. The film will doubtless cause a spike in demand for Che memorabilia; his likeness has been seen on millions of T-shirts and posters.

We can see the popularity that a blockbuster movie had on the awareness of Che Guevara's movement, all be it published after his life, but what if Che had the ability to broadcast his intentions during the Cuban Revolution period? We can see how influential social media is today, having a major impact on many of today's issues, whether it's influencing the US Vote or spreading news on the impact of Covid-19. More and more youth get their news from social media platforms rather than new broadcasters, as the information can be easily leveraged.

Today there is 1 billion + active Instagram users worldwide - creating a large base of people to advertise the Cuban Revolution campaign and Instagram has many useful tools that would help the campaign. For example Crowd Fire, the perfect tool which to help you to grow your follower base on Instagram. You are allowed to see the list of your fans which also includes the users who you do not follow but they follow you. With this tool, you can discover relevant content which is based on your topics of interest. This tool will automatically discover articles and images which your audience will love, thus you can share them to all your social profiles. If Che have had access to such tools, it would be easier for him to expand his follower base and filter his message of communism amongst his followers, also allowing him to gain followers on a global scale.